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Crafted By – Singapore’s Music Scene: The Media | S1E11

The 4th part of our 5-part look at Singapore’s Music Scene explores the Media and how artists reach their fans: Television, Radio and now, Social Media. 

We talk with Rob Middleton, who worked at both MTV and Channel [V], about how the 2 music channels approached the Pan-Asian market. 

Nic Shields pulls back the curtain on local radio and support for local musicians 

And we hear from artists who now engage with their audience via Social Media, as well as a former Singapore Idol Winner who now helps MNCs get the most from their social engagement. 


This episode is sponsored by Tolv from Sudio, the new truly wireless earphones. Carry case extends battery life to 35 hours.

Use discount code knowornot and get 15% off your purchase. FREE DHL delivery and FREE summer tote bag for purchases before end of July 2019. https://www.sudio.com/sg/earphones


Adia Tay https://www.adiataymusic.com/

Rob Middleton https://www.facebook.com/robert.middleton.73

MTV Asia https://www.facebook.com/mtvasia/

Channel [V] https://www.facebook.com/ChVAsia/

Dave Tan / Electrico https://voiceovers.asia/voice_talent/dave_tan_asian_sg_english/

Nic Shields https://www.linkedin.com/in/nicshields/

Saiful Idris https://www.surrenderhq.com/saiful-idris

Vanessa Fernandez / Vandetta http://www.vandettamusic.net/

weish https://www.wweishh.com/

Mathilda D’Silva https://www.facebook.com/MathildaDsilvaOfficial/

Leonard Soosay / Snakeweed Studios https://www.snakeweedstudios.com/

Joshua Simon https://open.spotify.com/artist/4HPvebJfEP41V6rFzFFQ2k

This Freelancer Life – Rob Middleton S2E4

In this episode, we talk to Rob Middleton, a director, and channel creative director who also happens to be one of the best-known voice talents in Asia.

Having been the voice of MTV Asia when the icon channel launched in Asia in 1991, Rob’s voice, his voice has been used on countless TV ads, corporate videos and as the channel voice for other broadcasters.

Now running a team of over 200 in the on-air creative department at Astro in KL, Malaysia, Rob shares how he got into the voice business while as a film director in Hong Kong and he’s never looked back.