leonardsoosay

Crafted By – Singapore’s Music Scene: The Media | S1E11

The 4th part of our 5-part look at Singapore’s Music Scene explores the Media and how artists reach their fans: Television, Radio and now, Social Media. 

We talk with Rob Middleton, who worked at both MTV and Channel [V], about how the 2 music channels approached the Pan-Asian market. 

Nic Shields pulls back the curtain on local radio and support for local musicians 

And we hear from artists who now engage with their audience via Social Media, as well as a former Singapore Idol Winner who now helps MNCs get the most from their social engagement. 


This episode is sponsored by Tolv from Sudio, the new truly wireless earphones. Carry case extends battery life to 35 hours.

Use discount code knowornot and get 15% off your purchase. FREE DHL delivery and FREE summer tote bag for purchases before end of July 2019. https://www.sudio.com/sg/earphones


Adia Tay https://www.adiataymusic.com/

Rob Middleton https://www.facebook.com/robert.middleton.73

MTV Asia https://www.facebook.com/mtvasia/

Channel [V] https://www.facebook.com/ChVAsia/

Dave Tan / Electrico https://voiceovers.asia/voice_talent/dave_tan_asian_sg_english/

Nic Shields https://www.linkedin.com/in/nicshields/

Saiful Idris https://www.surrenderhq.com/saiful-idris

Vanessa Fernandez / Vandetta http://www.vandettamusic.net/

weish https://www.wweishh.com/

Mathilda D’Silva https://www.facebook.com/MathildaDsilvaOfficial/

Leonard Soosay / Snakeweed Studios https://www.snakeweedstudios.com/

Joshua Simon https://open.spotify.com/artist/4HPvebJfEP41V6rFzFFQ2k

Crafted By – Singapore’s Music Scene: The Business | S1E9

In the 2nd part of our 5-part look at Singapore’s Music Scene, we explore the business side of things; we talk to legendary Snakeweed Studios engineer Leonard Soosay about how acts turn musical ideas into tracks, learn how modern labels work with artists through our conversation with Lennat Mak of Warner Music, and Willy Tan of Aging Youth, manager for red-hot music sensation Jasmine Sokko, shares on his philosophy on deciding who he works with and how he shapes their careers. 

Plus, we have a special economic report from Danny Chrisnanto Koordi of Economical Rice Podcast about the inside numbers of the business. 

Jasmine Sokko on Spotify https://open.spotify.com/artist/3risOBDAx6GGVaCcBuhswz

Willy Tan http://www.agingyouth.com/ 

Leonard Soosay / Snakeweed Studios https://www.snakeweedstudios.com/

Warner Music Group https://www.wmg.com/

Economical Rice Podcast http://economicalricepodcast.com/